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El Sobrante Stroll

2023 Sobrante Stroll

This year's 28th annual incarnation of the event which took place on Sunday, September 17th from 11am to 4pm on San Pablo Dam Road—and typically brings out about 20,000 people—kicks off with a parade with marching bands and horses at 11 a.m. (starts in front of Walgreens), followed by the something-for-everyone Stroll until 4 p.m. The event is hosted by the El Sobrante Chamber of Commerce and is organized by volunteers.

On hand to enjoy that day at the Stroll will be more than 200 vendors, businesses, local food, hands-on crafts and live musical entertainment by Downtown Rhythm at Kaliente’s parking lot, as well as two shows—a Custom & Classic Car Show and also a professional BMX Bike Show hosted by The Pedaler Bike Shop at 3826 San Pablo Dam Rd.

Some history of the Stroll. The first Stroll was held in 1994, nearly three decades ago to help locally owned businesses, per Marie Carayanis, one of the organizers with the El Sobrante Chamber of Commerce. "As shopping centers popped up in El Sobrante, local merchants began to feel threatened. So, we decided we needed to do something to promote our downtown business district, which mostly was made up of mom-and-pop family businesses. It was the dream of a handful of local Chamber businesspeople whose purpose was to help acquaint our community with the services available within our own local business districts. It was a giant step for our small Chamber to undertake, but it was a means of helping our hometown small businesses survive with the new, large shopping centers threatening our existence. Attendance grew from about 1,000 in the first year to about 20,000."

If you missed the 2023 Sobrante Stroll, there's a few photos out there, including a KCRT video on youtube.
We have provided some for you here (click on each photo below).

Read all about the 2023 Stroll

RichmondPulse: El Sobrante Fills San Pablo Dam Road With Fesitivites by Danielle Parenteau-Decker.

Richmond Confidential: Here’s what you’ll find at this year’s El Sobrante Stroll by Andrea Madison.

Richmond Standard: El Sobrante Stroll to return with parade, vendors and more by Kathy Chouteau.

Video clips from the 2022 El Sobrante Stroll  captured by Steven James

Note: Videos are from our Facebook Page

El Sobrante Stroll still a horse town. September 18 at 5:13 PM

Uptown Funk at the stroll. September 18 at 5:59 PM

Stroll Parade Best Extinct Mammal Award Winner. 
September 18 at 7:40 PM

Our first Stroll, since the pandemic hit: Sunday, September 18, 2022. It was cold, windy and rainy!  But people showed up as usual, the parade went on as scheduled, and everyone had a good, soggy time!

And for all you custom car fans, there will also be a Car Show at the Stroll.

26th annual El Sobrante Stroll
Sunday September 15, 2019

These De Anza girls livened up the late morning during the parade

Another Stroll, come and gone

Manning the booth at the Stroll. From left:  Steve James, Treasurer, Emil Munkres, board member, Clementina Diaz, volunteer (wife of VP Donald Bastin), and Lyle Miller, Secretary. Also present was Roxy Miraválle, whose knowledge of local history was called upon many times to answer questions from passers-by.

The dancing horses are always a treat. 

El Sobrante has always been a town of horse lovers, and this proud horsewoman recalls the days of the Mexican ranchos.

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